Born in New Zealand in 1993, we quickly established ourselves as a leading-edge player in the development of wetsuits and open water products.  blueseventy is now a global player. We are proud of our history as an industry leader in technical performance products.  We have challenged and developed from the start with our VO2 Stealth and Helix wetsuits, the pointzero3 swim skin and the neroTX line…and we will continue to innovate and challenge the status quo.

blueseventy products have featured as part of the racers edge for leading long-distance triathletes since the beginning including legends Chrissie Wellington, Norman Stadler, Gwen Jorgenson and Dylan McNiece (to name a few).

We take our name from the simple fact that 70% of the world is covered in water. It’s our mission to make products that enhance the experience of swimming for everyone who wears blueseventy.

We pride ourselves on our passion, innovation and knowledge of swimming. 

We work with retail partners that have the same passion for the sport (if not more!) as ourselves and can provide great service with extensive knowledge.  We believe our swimming community want top quality innovative product and service at fair pricing.

As a team we care deeply about our environment – especially our open water playgrounds and actively encourage our partners to take positive actions in protecting and rehabilitating our oceans, lakes and rivers.

We appreciate all our loyal customers that support our business and in turn we support them in their swimming/triathlon journey with their goals however big or small they maybe.   We love to hear of our customers’ triumphs and enjoyment they get out of swimming whether it’s in a pool or out in the big wide-open water spaces.  And we love growing our blueseventy community!